About Us

Bras for the Cause is a volunteer-based organization raising funds to eradicate breast and cervical cancer – especially through early intervention mammograms and cervical screenings.

In May 2006 in a hotel lobby in Colorado, a young doctor from Iowa was intrigued by what she saw—a woman decorating a bra. She learned that it was being made to raise money for a breast cancer support group in the South. Upon her return to Des Moines, she shared the concept with several friends. Together they transformed their ideas into a wildly successful, fundraising event—as Iowa's major health systems,* along with Bank of the West, enthusiastically stepped in, in a big way, as did ABC-TV5 and many other generous sponsors. Dozens of donors contributed goods and services. The first event was in 2007. It was attended by more than 500 people, raised more than $340,000, included the efforts of more than 150 community volunteers, and received almost 150 decorated bras.

The need for ensuring early intervention struck a resounding chord. Bras for the Cause incorporated as a nonprofit 501(c)(3) foundation in 2007. Now in its fourth year, Bras for the Cause is going statewide with events in Carroll, Sioux City and Newton, while queries come in from across the country. Although we actively sponsor and collaborate with other organizations, Bras for the Cause Gala remains our signature event of the year.

As a result, we can provide grants and directed gifts that relate to breast and cervical cancers. What a privilege it is to be part of the story. We welcome your participation whether it's with your talent, your time or your checkbook. Join us. For more info, contact info@brasforthecause.com.